“Fail Harder” - (“a message that underlines the importance of failure during the creative process.”) And maybe in life in general ? =SRW…Something I was turned on to by a independent lens documentary about advertising…

Fail Harder Mural, done by Wieden + Kennedy 12.

Over 100,000 thumbtacks were used over 351 hours to create this typographic mural that spells out Fail Harder, a message that underlines the importance of failure during the creative process. (watch the video about its creation)